Sport Relief
Educational  ·  Content Creation  ·  Direct Marketing

Sport Relief needed help to get more schools involved in their fundraising events. Working with Start JG we created a direct marketing campaign to demonstrate how easy, fun and important it is for schools to take part.

Sport Relief
Educational  ·  Content creation  ·  Direct marketing

Sport Relief needed help to get more schools get involved in their fundraising events. Working with Start JG we created a direct marketing campaign to demonstrate how easy, fun and important it is for schools to take part.

Next we produced resource packs for teachers that included lesson plans, story posters exploring the work of Sport Relief and the lives of those they support, flags, stickers and activity sheets to get students involved and excited about the event.

Then we created schools packs for teachers to use including lesson plans, story posters exploring the work of Sport Relief and the lives of those they support, flags, stickers and activity sheets to get students involved and excited about the events.

This project came with the additional challenge of a diverse audience in terms of age and ability. We solved this by creating three different packs and campaigns, one each for pre-schools, primary and secondary schools. The brand’s mantra “Go the Extra Mile” ran through each execution but individual content was created to ensure the children were fully able to get involved with and enjoy the events.

This project came with the additional challenge of a diverse audience in terms of age and ability. We solved this by creating three different packs and campaigns, one each for pre-schools, primary and secondary schools. The brand’s mantra “Go the Extra Mile” ran through each execution but individual content was created to ensure the children were fully able to get involved with and enjoy the events

Next project - Barclays Brand Agents

Next project
Barclays Brand Agents